As Brand Lead and Project Manager, the 2023 rebrand repositioned Gehl from an academic architectural practice to an engaging global strategy and design group—shifting from "people-first" to "life-centered" and reflecting its diverse team of international experts.

The visual identity refresh included a new logo using Studio 6 typeface for a bolder, more grounded stance; a warm, earthy color palette departing from the previous Nordic blue; dual typefaces (Studio 6 and Times Now) balancing approachability with authority; layered image guidelines reflecting "People, Place, Planet" at multiple scales; and abstract visual illustrations building on Gehl's iconic people-in-space drawings to show diversity in everyday urban life.